The Business for Peace Foundation is honoured to have Philip Kotler, acclaimed international authority on marketing and marketing principles, as a speaker at the Oslo Business for Peace Award Ceremony, to be held May 6, in Oslo City Hall, from 17.00–18.30 (5 to 6:30 p.m.). The ceremony is open to the public with registration.
Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University and the author of Marketing Management, the definitive marketing textbook, now in its 14th edition. His newest book, Confronting Capitalism: Real Solutions for a Troubled Economic System, examines fourteen major shortcomings facing capitalism today. Each problem’s sources and causes are reviewed, and solutions are offered, including ways to link private and public initiatives to help create shared prosperity and positive change.
Kotler has long favored broadening the field of marketing to include non-profit organizations and government agencies. In 1971, Kotler and Gerald Zaltman defined the field of social marketing, where marketing theory is applied to influence behavioral change that would benefit consumers, their peers, and society as a whole.
In 2010, Kotler founded the World Marketing Summit, an independent global organization focusing on working with global leaders in marketing and business, as well as research and academics, politics and society, and women and gender, with the goals of alleviating poverty and meeting international development objectives.
In addition to Confronting Capitalism, Kotler is the author of over fifty books and 100+ journal articles. The winner of numerous marketing awards and honorary degrees, he was inducted into the Marketing Hall of Fame in 2014.