Dean Cycon is the founder and owner of Dean’s Beans Organic Coffee Company, with more than 30 years on development issues in indigenous communities, including coffee-producing villages around the world. Cycon created Dean’s Beans to prove that businesses can promote positive economic, social, and environmental change in developing countries, while being profitable at the same time. The company designs and funds people-centred development projects in coffee-producing areas in partnership with growers. Dean’s Beans returns a percentage of its profits to the growers as a “social equity premium.” Cycon is also a co-founder of Cooperative Coffees, the world’s first fair trade roaster’s cooperative.