Juan Andrés Cano is CEO of Semilla, an ethics consultancy firm, and Value4Chain, a technological platform dedicated to sustainability management for businesses. Value4Chain helps to identify gaps and opportunities in managing ethics, compliance, and corporate governance, as well as generating social and environmental value, human rights, and peace. Cano is also Founder of PeaceStartup, an initiative of Value4Chain and Business & Human Rights (Spain). PeaceStartup focuses on creating sustainable solutions to the challenges of peacebuilding for businesses and entrepreneurs, using information and communication technologies.