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Felicitas ‘Joji’ Bautista Pantoja

 Wednesday, 09 September 2020 09:00

A 2020 Honouree providing sustainable livelihoods for indigenous and migrant peoples and building peace in conflict zones. 

“This recognition affirms that inclusive development can be a reality through social enterprise.” – Felicitas Pantoja. 

Mrs. Pantoja has dedicated her career to building peace in conflict zones and improving the lives of marginalised groups through economic stability. Based in the Philippines, Coffee for Peace uses coffee production as a tool to address the economic, environmental and peace issues prevalent in conflict-affected communities. Established in 2008, her peace-building missions started around the ritual of gathering over a cup of coffee. “I noticed that they served us coffee,” says Pantoja. “When there’s coffee served, they sit down, they talk more and there’s less fighting – and there’s less death. So coffee can now serve as a vehicle for peace.”

Today, Coffee for Peace provides sustainable livelihoods for Indigenous and migrant groups in rural areas, and has enabled over 880 farmers to escape poverty and build their coffee production capacity. Over 80% of the farmers in the community are women. The company’s focus is on sustainable agriculture, peace and reconciliation between religious groups, environmental protection and entrepreneurship. Coffee for Peace works closely with Business Call to Action, a program of the UNDP.

Mrs Pantoja has said of receiving the Award that “this recognition affirms that inclusive development can be a reality though social enterprise.”

Mrs Pantoja receives the Award for her businessworthy efforts in bringing peace and prosperity to conflict-affected communities in the Philippines. She and her team have built an inspiring social enterprise that empowers marginalised groups from different backgrounds, bringing these groups together while contributing to the sustainable development of the land. Mrs Pantoja demonstrates the significant impact that business can have when used as a vehicle for peace.

“Businesses are the most powerful and influential players. Businesses ought to be mindful of the responsibility to bring economic-ecological justice and harmony among human societies.”  – Felicitas ‘Joji’ Bautista Pantoja

Marc Benioff

A 2020 Honouree leading a successful global company while advocating for equality and stakeholder capitalism. 

Marc Benioff is Chair, CEO and Founder of Salesforce and a pioneer of cloud computing. He is a member of the World Economic Forum (“WEF”) Board of Trustees, Benioff serves as the inaugural Chair of WEF’s Forum Center for the Fourth Industrial Revolution in San Francisco.

Salesforce founded the 1-1-1 or “Pledge 1%” model of corporate philanthropy, which dedicates 1% of Salesforce’s equity, employee time or product back into the communities it serves. This pledge has so far generated more than $280 million, millions of employee volunteer hours, and technology to nonprofits and schools worldwide.

Photo: World Economic Forum Sikarin Fon Thanachaiary

 “It is a great honor to be recognised by the Business for Peace Foundation, which recognises that businesses have profound responsibilities to all our stakeholders, including our communities and our planet,” said Marc Benioff, Chair & CEO, Salesforce. “As more companies embrace stakeholder capitalism and commit to meeting the U.N. Sustainable Development Goals, we see that business is the greatest platform for change.”

Mr Benioff receives the Award for being an outspoken advocate of businessworthy values and leading Salesforce with social responsibility and equality at its core. Mr Benioff is passionate about redefining capitalism to work for all, and ensuring businesses have a positive impact on the societies in which they operate.

James Mwangi

 Wednesday, 09 September 2020 09:00

A 2020 Honouree leading one of the most inclusive banks in the world with inclusion at its core.

Dr. James Mwangi is one of Africa’s most renowned entrepreneurs. He is credited with democratizing financial access by giving the unbanked population opportunities for broader economic participation. He has led Equity to become an integrated financial services group operating in 6 African countries with a client base of over 14 million. Mwangi’s ability to merge economic theory to the practical realities of village life enabled him to revolutionise the banking industry in Africa. Today, Equity is one of the most inclusive banks in the world with clients across the socio-economic spectrum including youth and women.

“I dedicate this Award to our staff and to the millions of our customers who have continuously inspired us by trusting and believing in our common purpose and dream, that together we can solve our problems by seeking innovative solutions anchored on shared value and prosperity,” said Mwangi. “I share this award with our micro, small and medium entrepreneurs who wake up every day to create wealth and opportunities for our society. This Award is a great inspiration to all Africans to believe in their dreams and to pursue them with dedication and conviction that together, we can change our continent within our lifetime.”

James Mwangi receives the Award for his businessworthy values in championing financial inclusion for all. The Committee sees him as a shining example of how business leaders can accelerate change and help solve the world’s problems.

Winners see business as a tool for change

Wednesday, 09 September 2020 08:56

Marc Benioff, Felicitas Pantoja, and James Mwangi are the winners of the 2020 Oslo Business for Peace Award

More than the bottom line: winners see business as a tool for change

09.09.2020, Oslo – Today, the Business for Peace Foundation announced the 2020 Oslo Business for Peace Award winners. The Honourees are: Marc Benioff, Co-Founder, Chair and CEO of Salesforce; James Mwangi, Managing Director and CEO of Equity Group Holdings and Felicitas “Joji” Bautista Pantoja, Co-Founder and CEO of Coffee for Peace.

The Oslo Business for Peace Award is given annually to business leaders, as individuals, for their outstanding businessworthy accomplishments; leaders who apply their business energy ethically and responsibly, creating stronger economic and societal value. 

An independent Award Committee of Nobel Laureates in Peace and Economics has selected the three outstanding leaders to receive the Award this year. This is following a global nomination process through Business for Peace’s partners: International Chamber of Commerce, Principles for Responsible Investment, United Nations Development Program and United Nations Global Compact. Past winners include Paul Polman, Ouided Bouchamaoui, Richard Branson and Durreen Shahnaz. The 2020 winners (Honourees) will be celebrated at the Business for Peace Summit in May 2021. 

Each of the 2020 Honourees transformed their businesses, industries and communities through positive change, inspiring other leaders to follow suit. Benioff established the ‘1-1-1 model,’ whereby a company contributes one percent of profits, equity, and employee hours back to the communities it serves. Mwangi enabled 96% of the unbanked population in Kenya opportunities for broader economic participation. Pantoja provided sustainable livelihoods for indigenous and migrant groups in rural areas, enabling over 880 farmers to escape poverty and build their coffee production capacity. 

“In a world of various complexities such as globalisation, polarisation and environmental struggles, this year’s Honourees have led by using business as a tool for change. They are role models to society and their peers, have earned stakeholders’ trust, and stand out as advocates,” says Per Saxegaard, Founder of the Business for Peace Foundation. “Through their business activities they have made substantial contributions towards reaching the UN Sustainable Development Goals, specifically Goal 8: helping to achieve sustained, sustainable and inclusive growth and decent work for all.”

“With ten years left until we need to achieve the UN Sustainable Development Goals, and at a time when the world is looking for a clear direction, the Business for Peace Honourees show real leadership and the invaluable efforts from the business community,” says Raymond Johansen, Governing Mayor of Oslo. “I am proud that Oslo, for the twelfth year, is hosting the business community’s own award for ethical and sustainable business. It is an example of how to create value for both stakeholders and shareholders.”

About the Honourees

Marc Benioff, Chair and CEO and Co-Founder of Salesforce (United States)

Marc Benioff is Chair, CEO, and Co-Founder of Salesforce and a pioneer of cloud computing. Salesforce is the #1 provider of Customer Relationship Management (CRM) software globally. Benioff established the ‘1-1-1 model’ of corporate philanthropy, whereby a company contributes one percent of technology, equity, and employee hours back to the communities it serves. Today, Salesforce is a Fortune 500 company with 54,000 employees and 150,000 customers worldwide.  He is an outspoken advocate for business leaders supporting causes such as LGBT rights, education inclusion, wealth reallocation and alleviating homelessness. Benioff is leading a revolution in the tech sector to create a more equal, fair and sustainable way of doing business.

“It is a great honour to be recognised by the Business for Peace Foundation, which recognises that businesses have profound responsibilities to all our stakeholders, including our communities and our planet,” says Benioff. “As more companies embrace stakeholder capitalism and commit to meeting the U.N. Sustainable Development Goals, we see that business is the greatest platform for change.”

James Mwangi, Managing Director and Group CEO of Equity Group Holdings (Kenya)

Dr James Mwangi is one of Africa’s most renowned entrepreneurs. He is credited with democratising financial access by giving the unbanked population opportunities for broader economic participation. He has led Equity to become an integrated financial services group operating in 6 African countries with a client base of over 14 million. Dr Mwangi’s ability to merge economic theory to the practical realities of village life enabled him to revolutionise the banking industry in Africa. Today, Equity is one of the most inclusive banks in the world with clients across the socio-economic spectrum including youth and women. 

“I dedicate this Award to our staff and to the millions of our customers who have continuously inspired us by trusting and believing in our common purpose and dream, that together we can solve our problems by seeking innovative solutions anchored on shared value and prosperity,” said Mwangi. 

“I share this award with our micro, small and medium entrepreneurs who wake up every day to create wealth and opportunities for our society. This Award is a great inspiration to all Africans to believe in their dreams and to pursue them with dedication and conviction that together, we can change our continent within our lifetime.” 

Felicitas “Joji” Bautista Pantoja, Co-Founder of Coffee for Peace (Philippines)

Felicitas Pantoja has dedicated her career to building peace in conflict zones and improving the lives of marginalized groups through economic stability. Based in the Philippines, Coffee for Peace uses coffee production as a tool to address the economic, environmental and peace issues prevalent in conflict-affected communities. Today, Coffee for Peace provides sustainable livelihoods for Indigenous and migrant groups in rural areas, enabling over 880 farmers to escape poverty and build their coffee production capacity. The company’s focus is on sustainable agriculture, peace and reconciliation between religious groups, environmental protection and entrepreneurship. 

“This recognition brings hope. It affirms the dreams and aspirations of our small farming partners, micro-enterprise partners, impact investors, and employees that there are respectable people in the business world who believe in and serve as ‘cheerleaders’ for us who struggle for economic justice. 

This recognition affirms that inclusive development can be a reality through social enterprise,” says Pantoja.