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Tackling COVID-19 in a war zone: An Interview with Dr. Nadia Al-Sakkaf

This interview is a part of a series highlighting #businessworthy efforts in response to covid-19 and has been edited for length and format. Watch the full interview here: https://www.facebook.com/businessworthy/videos/2825640327548691/

What does Covid-19 look like in a country with no stable government? Until April, Covid-19 was something Yemenis citizens only read about in the news. Other major challenges were already part of their daily life. War and hunger have been their reality since September 2014.

The Former Minister of Information and former Chief Editor of Yemen Times, Dr. Nadia al-Sakkaf has hope for the private sector to rebuild the country and bring a future to the many young Yemenis entrepreneurs. The 2013 Business for Peace Honouree gave us insight as to the current situation, the growth of the business sector, and what anyone — everyone — can do in order to positively change the future of Yemen.

Dr. Nadia al-Sakkaf calling in via Zoom

What is the COVID-19 situation in Yemen?

We knew inevitably that the virus would come, but there is no state authority, so who is going to prepare us? It is left to civil society and the private sector. More than 24 million people — 80% of the population — is in need of humanitarian assistance. There is a lack of infrastructure, sanitation, and access to clean water, making the population vulnerable. There are other diseases which are being spread as well. Until April, Covid-19 was unreal. What was real to them was war and hunger.

We started to teach about social distancing and hand washing. Some of the reactions we received were so sad. “You’re telling me to wash my hands with soap and water. I don’t have access to soap or clean water.” For many young men on the frontline, they would rather die from a bullet than to the suffocation felt from Covid-19. The reality is that the choice is still death. There is a disconnect and a denial of the extent of this.

 

Can you tell us about the projects you’re working on in response to the pandemic?

I’m a part of several small projects. One is the Women’s Solidarity Network, which partners with Food for Humanity. This organisation is on the ground helping communities get access to clean water.
Then there is also the global advocacy element. We’re trying to amplify women Yemenis voices through op-eds in mainstream media to try and bring a different perspective. I am disappointed in mainstream media. International newspapers are not accepting these pieces because they don’t write about war or famine.

 

At Business for Peace, we focus on the role of businesses in building up societies. What role do you see for the private sector in helping Yemen through this crisis?

Yemeni business people are the ones providing protective and testing equipment. Their sense of social responsibility is big. Tech-based entrepreneurs held a hackathon in April. There were three ideas that passed onto the next stage: a medical consultation app, low-cost, fast-paced mask production, and recycling plastic for PPE with 3D printing. These great ideas need more support; there’s so much potential.
Yemen is a large country, but it is very fragmented. The de facto authority is the private sector. They’re the ones that will bring the country back, and it is important to acknowledge them as an important stakeholder. They are being ignored but ignoring the private sector in national policy does not make sense. They are involved in the local levels, involved in sanitation, clean water, and renewable energy. The private sector is holding the community together and giving people hope.
The economy will motivate people. Yemenis are getting paid to be involved in the frontline. If they have a proper job, if they have a system around them that is somewhat prosperous, they will think twice before they join any armed conflict. The solution is economic, not political.

 

Much of your career has been about women’s empowerment. What sort of unique role do women play in navigating this crisis?

Globally, women make up 75% of healthcare workers. Equal pay, promotions, and even just recognition would help. Women are working hard on the frontlines and have been able to mediate more than the official means. Yemeni women deserve recognition for what they do. They are powerful. They are superheroes, despite disadvantages and lack of resources and even the cultural discrimination against them. It’s not right.
Women-led organisations are doing much better than male-led organisations. They are more effective and cut through the nonsense and get things done. They are the ones who are the peace builders.
I cannot express enough how important it is to consider women as a main stakeholder when it comes to discussions. For sustainable and fair peace, women need to be at the table and involved in partnerships.

 

Finally, many people are talking about the chance to build a new normal. What would you prioritise?

Talk to the real actors on the ground and recognise them, in Yemen and countries in similar conditions. Facilitate the engagement of Yemeni entrepreneurs. We need to think about the economy post-Covid. It doesn’t have to be expensive. You could easily start a project for $1000 and help a community of 200. Just the planting of the seed will quickly spread to others. They will be jealous and will want to replicate the success. We need to motivate and network the right people.

 

Want to help?
Support the initiatives! A like, retweet, comment, or signing a pledge helps gain global attention. You can support organisations like Food for Humanity or sign the petition for a ceasefire. The Hackathon ideas need expertise, funding, and expanded networks.

Free speech allows room for discussion and perspective. Make sure women’s voices are heard globally in the Yemeni peace process.

Support from abroad “brings life back to us,” as Nadia said.

Alison of Business for Peace talks with Dr. Nadia al-Sakkaf

Lessons in crisis management: insight from South China

Wednesday, 13 May 2020 09:02

This interview is a part of a series highlighting #businessworthy efforts in response to covid-19 and has been edited for length and format. Watch the full interview here: https://www.facebook.com/businessworthy/videos/2880110645413004/

Dr Seyedin at the Business for Peace Summit, 2018. Photo by Johnny Vaet Nordskog

How has the crisis affected your business?

Covid-19 has affected every business. We were shut down from 15 January, and offices reopened by the last week of February. In my organisation, everyone was working from home. We had been working with our member companies for the past fifteen years on a plan in case of an epidemic so that they would be prepared. We were perhaps the least affected companies in China as a result of that.

I remember an article from 2006 written by Keith Bradsher, who at the time was the bureau chief for the New York Times in Hong Kong. In that article, he talked about the possibility of an outbreak in 2006. I discussed with him the possibility of not if an outbreak will happen, but when.

Thanks to that discussion, we did a survey of our companies on how prepared they were and we found out that they were not. We are not as affected by this outbreak because we had a plan. Our preparedness and our willingness to face the problem head-on has helped keep our employees safe. We have worked hard — from home.

You have been doing a lot of work in response to the global pandemic to help those in immediate need. Can you tell us about the initiatives you’ve been doing with the Chamber in this regard?

Our first priority was to raise money. Regardless of the wealth level of a country, there are those that are not caught up and have been left behind. We have raised $38 million USD, which has been distributed to those who need it most in China, Cambodia, and the U.S. We also distributed over one million USD to frontline workers. Business has an obligation to move ahead and not wait for direction. We cannot wait for governments to take action; they have their own priorities. Business has an obligation to fill the void, to continue to secure the supply chain.

One of the many studies we have done this year was in March, and focused on the supply chain. The study raised the alarm that 32% of the 237 companies we surveyed in China were already facing shortage of materials or were already empty. A good portion of these products were to be shipped to Asia, Europe, and the U.S. We need to guarantee that continual movement of supplies.

We are helping people with immediate needs like masks and supplies, and helping to make sure the supply chain is open and operational. Most of our member companies are now fully operational again. There are some that are not, but that is because there are 50,000 expats who have not been able to return to China yet. We are working with several authorities on that to try to find ways to get production back up to the top level.

How have you as a leader responded with regards to your team? What sort of leadership demands have been on you?

We have an excellent team. Everyone here recognises that the problem is everybody’s problem, and no one person can do it alone. No country can do it alone.

What I see is that a lot of people are pointing their finger at the politicians for not being as prepared as they perhaps should have been. Every country in the world is staffed with thousands of professionals whose job is to prepare us. We need to re-examine how to change the process so that the people in charge actually have us prepared.

One of the things that I consider the responsibility of business, is that while we try to overcome the current difficulties, we must look forward to the future. For example my partners and I in Allelon Energy Systems, built a power plant in a poor area of China in 1993. That area developed as a result of having electricity, and they became one of the most well-off areas of China.

We reduced our carbon footprint of the city by recently decommissioning that plant. We took care to make sure that the land was redeveloped and turned it into one of the world’s largest medical instrument development and manufacturing centres. We will be investing in similar projects, and this one will create 35,000 high-skilled jobs. It will house a research development centre, university branches, and all kinds of things that can help solve the current and future problems.

Dr. Seyedin at the Business for Peace Summit, 2017. Photo by Olav Heggø

How do you hope the world changes in the aftermath of this crisis?

There is a fire burning in each and every one of us. It doesn’t matter what religion you are, what country you’re from. None of that matters. That fire is to give our children a better life than the one we have ourselves. Every investment I’ve ever made, I’ve always kept in mind that whoever is touched by my investment, is going to have the ability to give their children a better life than they have. I think that I have achieved that in every one of my investments.

If we go forward with that in mind, then all of the questions of a better environment, global warming, world hunger, all of these things will have been answered, because our focus will have been to create a world where ALL of us can give our children a better life than we had.

If we make that a reality for everyone, we will not worry about wars, hunger, or the environment. Whatever you do, whatever your investment, has to have this in mind.

Being businessworthy in Beirut: Interview with CEO Sarah Beydoun

Thursday, 30 April 2020 14:32

This interview is a part of a series highlighting #businessworthy efforts in response to Covid19. For more on Sarah Beydoun, visit https://sarahsbag.com/our-story/

CEO Sarah Beydoun and a few of the artisans of Sarah’s Bag

Sarah’s Bag is a Lebanese fashion house and social enterprise that empowers women,  employing over 200 prisoners, ex-prisoners and underprivileged women. Their artisan handbags have been spotted on the arms of Beyoncé and Amal Clooney, but now the company is navigating a dual crisis. 

In many parts of the world, the economic and political situation was already precarious before the pandemic outbreak. Producing and selling products in Lebanon has not been easy since the revolution began several months ago. This means that the current pandemic forced 2016 Business for Peace Honouree Sarah Beydoun to take on the complexities of a crisis on top of a crisis. We talked with the fashion designer and entrepreneur about how her company, Sarah’s Bag, is responding. 

 

What’s the situation in Lebanon?

For us, the pandemic has been able to inflict maximum damage on a country already going through one of the worst crises of its history. By the time we started quarantine in March, Lebanon was already months into the worst financial crisis the country has seen since the Civil War ended in 1991. 

As a social enterprise, the human element of our work is at the heart of what we do and everything that we create. We are involved in local initiatives to support the creative sector in Lebanon, because this feels like an existential crisis for all of us here. We don’t know where the country is heading. 

Sarah’s Bag has been in crisis mode for the past five months. We have been in business for 20 years. We have already weathered war and political and economic crises, but what we are experiencing now is unprecedented. I am in a crisis within a crisis.  

 

How has the pandemic affected your business?  How have you as a leader responded?

I had to be honest with my team and tell them that things are tough and are going to be tough for a while. We had to make difficult decisions as a team and a company. 

During the past five months, hundreds of businesses in Lebanon have gone bankrupt, or cut hours, salaries and jobs. Unlike others, I wanted to avoid lay-offs as much as I could. Now, we are operating at 10% of our capacity, so some of the team and I are on half salaries. However, for employees who are in the lower wage bracket, the salary cuts were less. 

We worked on a strategy to compensate for the local loss in sales by focusing on our online boutique in addition to focusing on the international market. The type of products people are buying are essentials and things for the home. We therefore plan to work on big pieces for home décor rather than for handbags. This way, I can keep all these artisans employed. 

Photo courtesy Sarah’s Bag

What would you say to fellow business leaders about how to act during these times?

Consumers are more aware than ever of how brands treat their workers. Companies have to be careful not to be tone deaf during a crisis. People will be watching to see how these companies will react, and business as usual will no longer work. I do not think people will go back to this. This is the right time for businesses to think of the kind of impact they can have, and I hope this means an increase in social enterprises. 

Businesses have to find ways to protect their workers, especially in crisis. This means we have to focus on saving jobs as much as possible. This is more important than shareholder profits; these are the people behind the successes of the company. It would be incredibly sad and disheartening if there isn’t any kind of reevaluation of business values after this global disaster. 

I started from scratch. When you start from scratch, you can always do it again. A lot of businesses also are going to start listening to social demands, and other businesses are going to emerge as a response to social needs. 


Many people worry that this crisis will have a disproportionate impact on underprivileged groups. At the same time, there might be an opportunity to create a ‘new normal.’ How do you hope the world changes in the aftermath of this crisis?

We have to be in tune with what is happening around us. The crisis will impact a lot of underprivileged people. Everywhere in the world, this is going to impact those who have the least. There will be an opportunity to create a new normal. I hope people will emerge from this crisis and extract from it a new way of acting and living. 

A lot of nice things come out of a crisis. This pandemic has brought the world closer and people are looking for instances of hope, kindness, solidarity and humanity. These should also be business values and consumers will be watching to see how companies stepped up and had a positive impact during a crisis and these companies will be rewarded for it with loyalty after this difficult time is over. 

Photo courtesy Sarah’s Bag

Former Business for Peace Honouree received Queen’s knighthood (KBE)

 Thursday, 23 April 2020 13:28

At a ceremony which took place at Clarence House, 2011 Business for Peace Honouree Sir Francis Yeoh received the Queen’s knighthood (KBE) by HRH Prince Charles. This is an incredible achievement, which celebrates Sir Yeoh’s extensive contributions to economic relations and to economic growth. Sir Yeoh is the managing director of the YTL Corporation, Malaysia’s top integrated infrastructure group. 

Sir Francis Yeoh, Business for Peace Honouree

The Foundation is delighted to see our Honourees continue to be leading examples of businessworthy behaviour long after they receive the Oslo Business for Peace Award. 

Sustainable business is a core reason as to why the Award Committee chose Sir Yeoh to be one of the recipients of the 2011 Oslo Business for Peace Award. To this day YTL continues to thrive in and focus on long-term sustainability business practices, which takes into account not only the social and economic aspects, but the environmental and cultural as well.  

“I feel humbled and honoured by this award which recognises the hard work of all the great employees at the YTL Group in the UK and Malaysia. I also want to thank my family for their support and love, which gives me strength and energy in my work.”

For more information in YTL, visit: http://www.ytl.com/aboutus.asp

For more news from Business for Peace: see: https://businessforpeace.org/category/news/

Sources: 

https://www.kingston.ac.uk/news/article/2260/25-oct-2019-kingston-university-alumnus-tan-sri-sir-francis-yeoh-receives-queens-knighthood-kbe-at-clarence-house/

Malaysian tycoon Francis Yeoh receives British royal honour

“This is the Olympics for businesses” – Interview with Vladas Lasas

This interview is a part of a series highlighting #businessworthy efforts in response to Covid-19. For more on Vladas Lasas and his rebel leadership, see: https://vimeo.com/404685461

Honouree Dean Cycon talks with Vladas Lasas at a Business for Peace Summit. Photo: Olav Heggø

You’ve taken swift action to start new initiatives in response to the global pandemic crisis. Can you tell us what you’re working on? 

“In mid-March, we started Hack the Crisis, which is now a global initiative. It is supported by the European Union and is attracting people globally. In the beginning, only small countries like Estonia and Lithuania were part of the initiative and we were surprised at how productive it was. We had 1000+ attendees joining; everybody managed to work on Zoom and Slack teams. Everything was almost as if it happened in person, even though it was on teleconferencing. It is incredible. We need to stay up-to-speed if we want to make an impact on the world and help people.”

 

How has the crisis affected your core business? How have you as a leader responded?

I am trying to help our CEOs with what can be done. In a time of crisis, there is a lot of opportunity to grow new leaders, to help them, to encourage and mentor them. I think it is better for everybody and for the future if you use the situation as an opportunity to grow leadership in your young colleagues.

 

You’ve previously told us that sometimes one has to be a rebel to make change. Is that what you’re doing now?

Yes absolutely. People are reluctant and, as always, a little bit afraid of change. One thing that institutions and officials do not recongise or understand is that democracies and their resources are optimised for an ordinary way of living. We are right now in a completely unprecedented situation. It is understandable that governments do not have resources to deal with this on their own. We have exponential growth of our enemy, and therefore we need stronger exponential growth in order to break the barriers. 

 

What sorts of collaborations and partnerships are needed in order to respond quickly? 

Institutions should not have any objections to accept help from professionals, academics, and the private sector, and let them do things that institutions in the government cannot. Sometimes in business the best people are outside of your company. 

In democratic societies you can easily mobilise people. If you communicate in the right way and are open. That is really the test as to how democratic a country is, if you can accept help from people and let the professor work next to the minister and have a level understanding that the academic knows better in this situation.  The Lithuanian National Health Authorities at first were really slow at communicating. The data was handled mostly manually. No system was prepared for this. In a few days, we managed to get the best IT guy next to the Head of Authority, and within a few days we got these pain points fixed. It’s only one example but I remember 30 years ago, early in Lithuania’s independence, we had some code to take over from the Soviets at that time. I worked with no official authority but I was working with the Parliament to help communicate and translate for journalists about what was going on. That was also without any approval or order or law for that. Red tape that is usually useful in ordinary times, needs to be cut. 

 

What would you say to fellow business leaders about how to act during these times?

Use this situation to make your organisation stronger, to grow new leaders. Look for new opportunities. These are really huge right now. It is hidden as a crisis, but actually we can handle the crisis and build up more new and good things for the future. 

Thank you so much for your insight and time, Vladas! We are feeling more confident in winning at the Olympics now. 

In memory of Erik Belfrage

It is with great sadness that we inform you of the passing of Erik Belfrage.

Erik was an esteemed and highly respected board member of Business for Peace Foundation. He sadly passed away in Stockholm on the 18th of April after suffering complications from COVID-19. He was 74 years old.

Erik had a long career as a Swedish diplomat and business leader. He served for the Ministry of Foreign Affairs from 1970-87 in Geneva, Washington, D.C., Bucharest, Beirut, and Paris. In 1987, he became Vice President at Skandinaviska Enskilda Banken and as an adviser to Investor AB.

He also served as an advisor to Peter Wallenberg and the Wallenberg family between 1987 and 2012 before setting up a consultancy firm, Consilio International. “I think working is a good thing for you,” he said, commenting on why he did not think of retiring at the time most people would.

The Foundation is deeply grateful for the work and services Erik has given to the Foundation over many years. We mourn the loss of a great person and dear friend.

All businesses that can step up, need to step up immediately

Saturday, 18 April 2020 08:43

Dear friends in the business community, 

The COVID-19 pandemic has already caused mass tragedy and disruption in many parts of the world. With the world’s economy in disarray, we are all wondering what the future has in store for the global business community. As the challenges seem insurmountable for many, it is becoming increasingly clear that our collective response to this crisis will likely be a defining moment of our generation.

The impacts of this crisis tear at the very fabric of our societies. Countries without the means for massive stimulus packages, effective distancing initiatives and adequate health care capacity may crumble under civil unrest. According to the International Labour Organization, current lockdown measures affect the livelihoods of 2.7 billion people, over 80% of the global workforce. For most countries, measures to address the pandemic will lead to a sharp decline in economic activities, with potentially the largest GDP declines in a century. 

This is a call to the global business community to step up and accept significant sacrifice in order to see us through this crisis, and help pave the way for a rapid recovery once the pandemic is brought under control. I know this is an extremely challenging time for many businesses, with many of you facing imminent bankruptcy. However, all businesses – and governments – that still have the means to step up need to step up immediately and do everything in their power to help avoid societal breakdown.

Inject liquidity into the market. Anyone that is able to contribute to this process needs to, even if it means significant sacrifices to your own wealth. If we don’t stop the economic devastation, many businesses may not have any profitable markets to operate in for years to come. Many governments understand this and are doing what they can, but businesses must make sacrifices for this purpose as well. As much as possible, make sure your staff have income and can continue to work safely. Investors and large corporations should continue to produce goods and pay staff to keep the economy going. On the bright side, much innovation can come out of instability, as we adapt to new modes of consumption and delivery.

Make smart use of the money you have. This is not the time for profiteering, it is the time to help our collective economic survival. In a recent survey of asset managers, nearly every second investor said it was a good idea to use corporate money to buy back shares. This is not only tone deaf in this moment, it is a mockery of the hundreds of millions that have lost their livelihoods. Every able company and investor must do what they can to secure jobs, inject liquidity into local communities, and ensure supply chain security. If there ever was a time to prioritise businessworthy leadership, it is now.

Ensure the security of critical goods and services. Supply chains of essential goods and services must be protected and maintained. Whatever your businesses’ role is in the chain, do your part to ensure consistency of delivery. We are already seeing encouraging examples of companies shifting their production to medical equipment, while essential workers put themselves at risk every day to keep us healthy. Think about what you can do now to ensure there is a supply chain to restart once this crisis is over.

If we rise to the occasion, we can get through this together. If we don’t, we risk dismantling entire markets and infrastructures. There are countless examples around the world of business leaders choosing the ethical route and being businessworthy by making personal sacrifices and doing everything they can for the greater good right now. I encourage all of you with the means to contribute to do so. If the Business for Peace team can support you in any way, let us know. We can get through this together, but only if we collaborate for the greater good.

Keep distancing and stay safe,

Marius Døcker

COVID-19 update: a letter from Marius

 Tuesday, 24 March 2020 14:00

Dear Friends,

Like you, our team is adapting to a new mode of daily life in this global crisis. I hope that you and your loved ones are safe and well. 

I know that you are receiving many newsletters these days. I wanted to update you on Business for Peace’s plans and ask for you to join us in leading a united businessworthy response to the challenges we are all facing.

We will not be convening the Business for Peace Summit this 13-14 May in Oslo as originally planned. We hope to be able to gather with you in-person again soon, but none of us know exactly when this pandemic will be over.  As soon as our new plans start to take shape, we will be in touch. We are also delaying the announcement of the 2020 Oslo Business for Peace Award recipients. Our Award Committee has selected exceptional leaders to receive the award this year and we look forward to telling you about them in due time and celebrating them at our next Summit. 

Now more than ever, businessworthy leadership is required. The impact of this pandemic is unprecedented, affecting our health, lives, businesses and economies. The global business community must stand behind the efforts of governments and the World Health Organisation to manage the pandemic and re-build our societies and economies afterwards. I know this is an extremely challenging time for many businesses but it is also a time when we must stand by our values and support our employees, neighbours and the most vulnerable. Let us show determination, collaboration, solidarity and generosity. 

Over the coming weeks and months, our team will connect with you online as we all get through this together. 

Wishing you all the best.


Marius Døcker

#Future of Talks: The Future of Travel

Travel must be part of the solution

Thursday, 05 March 2020 11:19

Humans are explorers. Travel allows us to see the world in a different way and experience new things together.


After the Business for Peace #FutureOf Travel event, attendees were left thinking about the convenience of travel compared to its environmental impact and how this may influence our decisions as consumers. Our pull to explore our world and learn more doesn’t have to be compromised, but various players in the industry need to do their part, too. How do companies incentivise sharing our personal car, for example, in order to reduce the number of cars on the road? 

We hosted this event to talk with industry professionals about what they are doing to combat the potential negative effects of travel. Therefore, our panel consisted of experts from a broad range of industries within the travel sector. It included Anders Fagernæs from Norwegian airline, Astrid Bergmål from Virke tourism association, and Ane Furu from Møller Mobility Group. Our moderator was author and founder of 12YEARS, Petter Gulli. 

Our panel: Astrid Bergmål, Anders Fagernæs, Petter Gulli, and Ane Furu. Photo: Trym Schade Warloe

The conversation started with an acknowledgement that effective and open cooperation within the industry needs to happen immediately. There must be a balance between environmental arguments and societal value. Fagernæs explained how “sustainability is a divisive topic. If we have to set goals together, I need to trust the person next to me, so it is important that we understand each other. I think we shouldn’t focus on travel as being bad. We need to look at the solutions.”

Our desire to explore the world certainly isn’t something to be ashamed of. As Bergmål put it: “People will always want to meet. We are explorers. Travel must be a part of the solution when it comes to [the Sustainable Development Goals]. We want to know other cultures, understand more, get to know people. It is the glue for many families.”

“It is easy to make excuses,” Bergmål says. “The footprint has to go down, and the emission has to be zero. By not travelling, we are taking away focus from the real solution.” Fagernæs argues that we are not flying more domestically, but tens of thousands of jobs in Norway alone require travel in their work. “Think about businesses and their livelihood. It is important to understand the impact and that we have to live with some environmental cost to make it work.” One-day business travel continues to increase. However, the more convenient something is, the less likely consumers are to seek out alternatives.

Astrid Bergmål, with Anders Fagernæs and Ane Furu in the background. Photo: Trym Schade Warloe

Yet there continues to be a high number of flights made available. If flights continue to be high-carbon contributors, then the solution needs to be sought elsewhere. Being flexible with shared solutions and relying on startups will bring new services that are tailored to people’s needs. Fagernæs admits that although aviation is only 2% of global emissions “we need to fly smarter, make use of the newest technology.” Would people choose trains more if trains were faster? Bergmål thinks so: “Politicians should work more on getting more train routes, domestic and international. Trains don’t go that often and it takes too long.” Stockholm-Oslo is today a six-hour journey, but plans are in the works for making this a mere four-hour connection. Securing a train route from Oslo to Copenhagen, for example, would make train travel to the rest of Europe even quicker.

Furu mentioned that in her own personal convenience scenario, she used to happily drive to work via car from her home in Grunerløkka, near Oslo’s city centre. However, once the local government made this everyday commute of hers into an inconvenience, she promptly looked for alternative solutions and started using public transit as an alternative travel solution.

Furu further points out that “More than 80% of the population is living in rural areas. We need to travel for our daily lives.” We therefore need to make sure that there are better ways to provide transport for people living in rural areas. Furu reiterates that it is important to think strategically about how to share assets and to utilise a fleet in an efficient way. This beneifts both business and consumer. “Remove friction from car sharing to make it more convenient. Norwegians don’t want to sit together when they travel, but we can reduce the boundaries for sharing assets.We need regulators to dedicate parking space.”

Consumers have a responsibility as well. This responsibility mostly lies in pushing companies and legislators to solve the problem–and trusting them to follow through. “As a person I have my wallet and have my vote. As a consumer I can choose the smartest way to travel,” Fagernæs said.

Bergmål wants consumers to make businesses “Can we skype more? Should I take the train instead? I can organise my life to have more meetings in one destination?” Businesses need to think in terms of the everyday. This also lessens the pressure on the individual consumer, “rather than taking away someone’s holiday.”

The audience was interested in a breadth of recurring issues, more ideas, and solutions. Electric planes and city transit, for example. One question about batteries for electric vehicles, for example, asked whether the pollution from creating those batteries was justifiable. This is just the beginning of this discussion. The intriguing Q&A session, plus the panel talk in its entirety, can be found here:

People will and should continue to travel in the future. However, this travel needs to be smarter and more sustainable. We achieve this by utilising new as well as existing innovative solutions. These solutions ensure the future of our planet.

This entry was posted on Thursday, March 5th, 2020 at 11:19. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

Cancelled Event: #The Future of Oil

 Thursday, 05 March 2020 11:19

Dear friends,⁠

We have made the difficult decision to cancel the “Future of Oil” event scheduled for 24 March in light of precautions due to the COVID-19/Coronavirus. We feel a deep sense of responsibility to our community and therefore believe that cancelling this event now is the responsible thing to do.

The plan is to re-convene this same panel at a future date once the COVID-19 situation changes. Follow our Facebook page to be notified when the new date is scheduled. We appreciate that so many of you are interested in this conversation and look forward to hosting this event at a later date.

Photo: Trym Schade Warloe